Bite of the Burg is a conceptual redesign aimed at increasing the event’s revenue and family-friendliness for the Ellensburg community. I focused on optimizing the event layout and branding to reduce friction for attendees and vendors alike. By introducing a cohesive visual system and clearer wayfinding, the project demonstrates how intentional design can transform a local gathering into a more lucrative and accessible experience.
Embedded Files
- Role: Experience Designer
- Context: Event Optimization
- Services: Concept Development, Wayfinding
- Output: Brand Identity, Event Map, Mockupsn
MISSION STATEMENT
MISSION STATEMENT
To build community and add a little spice to the Ellensburg life through regional foods, local goods, and family-friendly entertainment.
STAKEHOLDERS
STAKEHOLDERS
To build community and add a little spice to the Ellensburg life through regional foods, local goods, and family-friendly entertainment.
CWU Students
Residents of Ellensburg
Ellensburg Chamber of Commerce
Local Artists, Restaurants & Businesses
Ellensburg Police and City Planning
Visitors to Ellensburg
THEIR VALUES
THEIR VALUES
The #1 value of our stakeholders is community.
From bringing the community together to supporting the local economy to creating a family-friendly atmosphere, their priority is always surrounding Ellensburg and how they can better serve its residents, college students, and all.
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